Search Engine Optimization (SEO) is the process of building or editing a website so that the message and information you are trying to convey are written and then coded in such a way that major Search Engines, like Google, will direct their users to your site.
Content, well written and authoritative is the best driver for increasing visitors. "Content is King" as the saying goes, so we start with writing factual and topical content for each web page. We then work on featuring "Keywords" that Search Engine users are typing in to the Search Bar. If these Keywords are used appropriately and naturally in your content, it will increase the chance that Search Engines will look for and find your content featuring those Keywords.